Editorial policy

This page describes how Brain Wellness Usa selects, researches, reviews and corrects what it publishes. We put it in writing because health publishing without stated standards is difficult for a reader to evaluate.

What we publish

General educational reporting on memory, attention, sleep, nutrition, physical activity and the factors research has associated with long-term cognitive health. We cover techniques where they have evidence behind them, and we cover popular claims where the evidence does not support them.

What we do not publish

• Claims that any product, food, supplement or activity prevents, treats or cures dementia, Alzheimer's disease, mild cognitive impairment or any other medical condition
• Personalised medical advice, diagnosis, or interpretation of an individual's symptoms or test results
• Dosage recommendations for supplements or medications
• Content written or approved by an advertiser
• Testimonials or anecdotes presented as evidence of a health outcome

How we handle evidence

We distinguish study types. Observational studies show association. Randomised controlled trials are better positioned to show causation. We say which one a finding comes from, because the difference determines what the finding means.

We name the limitations. Confounding, reverse causation, small samples, short follow-up, industry funding and failure to replicate are stated in the article when they apply, not buried.

We prefer reviews and meta-analyses to single studies. Individual studies, especially small or preliminary ones, are where most health misinformation begins.

We do not upgrade findings in headlines. If a study found an association in a population, the headline does not say the intervention works.

We report negative findings. When trials fail to support a popular claim, that is newsworthy and we publish it.

Sourcing

We rely on peer-reviewed research, systematic reviews, and guidance from established public health and clinical bodies. Where we describe a specific trial or review, we identify it in the text with enough detail for a reader to locate it. We do not source claims from press releases, supplement marketing, or secondary reporting alone.

Review and updating

Articles are reviewed by a second member of the editorial team before publication, with particular attention to whether any sentence overstates what the underlying research supports. Published articles are reviewed periodically and updated when the evidence changes materially. The last updated date appears on each page.

Corrections

Errors are corrected on the article page. Where a correction changes the substance of a claim, we note what was changed. We do not quietly delete or rewrite articles to conceal an error.

To report one, write to corrections@brainwellnessusa.com, identifying the article and the specific statement.

Advertising and independence

Brain Wellness Usa carries advertising and may participate in affiliate programmes. The following rules apply without exception:

• Advertisers have no input into editorial topics, conclusions or wording
• No advertiser sees an article before publication
• Sponsored or paid content, if published, is labelled clearly as such and is not written by the editorial team
• Affiliate relationships are disclosed on any page containing affiliate links
• Commission does not influence whether or how a product is described

Our limits

We are not clinicians and this site does not practise medicine. We cannot evaluate your symptoms, interpret your results, or tell you what to do about a health concern. Every article on this site carries a medical disclaimer for that reason, and we would rather send a reader to a doctor unnecessarily than have one delay an appointment because of something they read here.